Ambivalence

Accueil 5 Lexique 5 Définition : ambivalence

Bibliographie

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Ardelet Caroline, Veg-Sala Nathalie, Goudey Alain et Haikel-Elsabeh Marie (2017), “Entre Crainte et Désir Pour Les Objets Connectés : Comprendre l’ambivalence Des Consommateurs” Décisions Marketing, 86, 31–46.

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Johnson Devon S., Bardhi Fleura et Dunn Dan T. (2008), “Understanding How Technology Paradoxes Affect Customer Satisfaction with Self-Service Technology: The Role of Performance Ambiguity and Trust in Technology,” Psychology and Marketing, 25, 5, 416–43.

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Mick David Glen et Fournier Susan (1998), “Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies,” Journal of Consumer Research, 25, 2, 123–43.

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Otnes Cele, Lowrey Tina M. et Shrum L. J. (1997), “Toward an Understanding of Consumer Ambivalence,” Journal of Consumer Research, 24, 1, 80–93.

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Thompson Megan, Zanna Mark P. et Griffin Dale Wesley (1995), “Let’s Not Be Indifferent About (Attitudinal) Ambivalence,” in Petty Richard E. & Krosnick Jon (Eds.), Attitude Strength: Antecedents and Consequences, Mahwah, N.J: Lawrence Erlbaum Associates, 361–386.