Parcours d’achat
Documents disponibles
« Le magasinage dans un centre commercial : une typologie de quatre parcours, Recherche et Applications Marketing »
Michaud-Trévinal A. (2013), Numéro Spécial Shopping Experience et E-shopping Experience, 28, 3, 14-44.
« L’omnicanal à l’épreuve des pratiques alimentaires des français : vers un nouveau cadre conceptuel pour le shopping des produits frais ? »
Michaud-Trévinal A., Hérault-Fournier C., (2017), 20ème Colloque Etienne Thil, Roubaix, 12-13 octobre 2017.
« Grocery shopping through touchpoints: expectations and reality »
Michaud-Trévinal A. & Hérault-Fournier C., (2018), 51st Academy of Marketing Conference, Stirling, July 3rd-5th.
Bibliographie
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